Sprintexx Ad-Tech Division: The Convergence of Data, Creativity, and Smart Advertising
Powered by Janus Koncepts Advertising, Sprintexx Ad-Tech transforms modern advertising. In this rapidly evolving digital world, advertising is focused not only on reach but on meaningful relevance. Brands now demand sharper targeting, smarter insights, and faster execution. Here’s where Sprintexx makes the difference.
As the multi-dimensional ad-tech division of Janus Koncepts Advertising, Sprintexx integrates cutting-edge technology and strategic marketing expertise to deliver advertising that is smart, measurable, and performance-driven.
At the helm is Mr. Jai Sognai, a veteran with 30 years of digital experience, whose leadership has transformed Janus Koncepts into a reputed force in integrated marketing for more than 20 years. Sprintexx embodies his next big leap—creating a single ecosystem of brand strategy and modern ad-tech.
Why Sprintexx Ad-Tech Stands Apart
Sprintexx is a full-fledged advertising partner, managing everything from initial awareness to customer lifetime value. What sets us apart is our ability to integrate:
? Actionable Data Intelligence
? Continuous Real-time Enhancement
? Artificial Intelligence and Machine Learning Targeting
? Brand-Centric Creative Development
? Cross-platform Media Execution
This combination allows brands to connect deeply and inspire meaningful response.
Sprintexx Omnichannel Framework: From Awareness to Action
1. Brand Awareness & Positioning
We use creative brand storytelling to build discovery, credibility, and emotional connection—laying the foundation for lasting growth.
2. ROI-Driven Digital Advertising
Outcome-focused campaigns across:
? Google Ads
? Meta Ads
? Programmatic Platforms
? Contextual & Native Advertising
All crafted to achieve optimal cost-efficiency.
3. AI/ML-Driven Ecosystem
Sprintexx is a analytics-based platform, leveraging deterministic user targeting through:
? Cohorts
? Intent Signals
? Behavioural Patterns
? Transaction Data
We activate these audiences across any third-party platform—reaching them where, when, and how they are most responsive.
4. Social & Influencer Marketing
Impactful engagement through creators and communities on:
? YouTube
? Emerging platforms
We combine credibility and reach to drive conversations and conversions.
5. Smart TV and OTT Brand Campaigns
Premium inventory access across:
? Netflix
? Disney+ Hotstar
? JioCinema
? Zee5
? YouTube
and more, expanding reach to connected households nationwide.
6. Emotion-Led Brand Content
Every strong brand is built on strong storytelling. We craft creative brand experiences designed to inspire audiences and strengthen recall.
7. Dynamic Creative Optimization (DCO)
With our proprietary Sprintexx DSP, we deliver:
? Real-time Personalization
? Adaptive Creatives
? High-Resolution Delivery
? Multi-Device Formatting
leading to improved engagement and stronger performance.
Our Unique Value Proposition
? India’s Largest Deterministic Audience Dataset
Access through partnerships with Sprintexx Advertising Platform RailYatri, PolicyBazaar, Mobikwik, Freecharge, Venmo, copyright, RuPay, CashKaro, Thomas Cook, Apollo, Travel Buddy, and more.
? We Reach Users Where They Are
While closed ecosystems rely on inbound traffic, Sprintexx proactively reaches audiences across the open internet—maximising coverage and visibility.
? OEM Inventory Targeting
Direct visibility on:
? LG Smart TV
? Infinix TV
? Panasonic
? OnePlus
? Realme
? Universal Data Integration
We activate insights across all digital ecosystems—offering total scalability.
? In-house Demand-Side Platform
One platform that unifies:
? Inventory Access
? Real-time Optimization
? Fraud Control
? Deep Analytics
? Transparent Reporting
? AI-Driven Targeting Engine
Hyper-accurate cohorts based on:
? Demographics
? Interests
? Online Behaviour
? Transaction Patterns
? Transparent & Open Ecosystem
We support all third-party trackers—offering end-to-end campaign clarity.
The Trust Behind Sprintexx
Sprintexx sits at the intersection of:
? Agency Experience
? Ad-Tech Excellence
? Data-Driven Insight
? Creative Innovation
Brands and agencies choose us for:
? Faster Campaign Execution
? Higher ROI
? Full-Funnel Transparency
? Large-Scale Reach
? Long-Lasting Brand Value
And above all, our commitment to transparency, growth, and accountability.
Leadership Fueling Digital Growth
Mr. Jai Sognai, with vast experience across digital ecosystems, has shaped Sprintexx into a platform that is:
? Future-Oriented
? Transparent
? Scalable
? Performance-Driven
? Built on Deep Brand and Consumer Understanding
His vision ensures Sprintexx remains ahead of the curve in the rapidly evolving digital ecosystem.
Built for the Future of Advertising
Sprintexx Ad-Tech is made for brands that demand:
? Smarter Targeting
? Faster Optimization
? Transparent Reporting
? Audience Intelligence
? Cross-Platform Consistency
? Creative Excellence
? Higher ROI
As audience behaviours and technologies change, Sprintexx champions transparency and precision marketing.
Conclusion: Smarter, Sharper, Stronger Advertising
Whether your goal is building brand equity and measurable success—Sprintexx Ad-Tech is your trusted partner for growth and innovation.
Sprintexx Ad-Tech — In collaboration with Janus Koncepts.
Where Data Drives Insight.
Where Creativity Drives Action.
Where Technology Drives Growth.